01
Product design in regulated domains
Shipping HCP flows where compliance is the defining constraint. Designing for the rules, not around them.
I design the product
and the system behind it.
I’m Adam, a senior product designer for complex, regulated products. I design end-to-end, then build the systems, components and models that help teams scale the work. Right now, I’m the sole designer in a global pharma company’s AI team, shaping its AI web platform. Before that, I created an information-architecture model for GSK UK’s brand sites, shipped a compliant HCP portal for Astellas and launched a 0→1 AI sales product.
Selected work
Four projects showing how I design AI products, structure complex information, ship regulated products and govern the systems behind them.
Work for a global pharma AI team, GSK, Astellas and an AI sales startup. Each case covers the problem, the decisions behind the work and what it proves. Diagrams and representative interfaces are recreated for this portfolio.
Approach
Six practices that braid product craft with systems thinking.
02
Design-system architecture
Tokens, components and the structural calls that let one foundation serve a portal, brand sites, a corporate site and email.
03
Systems governance
Org-level libraries, user-group access and deliberate friction, so the system stays coherent as teams grow.
04
Research-led feature design
Desk research and rated audits distilled into decision frameworks, then shipped as documented, multi-tenant components.
05
Information architecture & strategy
Diagnosing operational problems and inventing reusable, domain-specific models, then getting them adopted.
06
Documentation & handover
Supernova docs, developer decks and written-up methods, so the work is adopted without me in the room.
About
I treat design systems as infrastructure to be governed, and regulated products as a craft problem worth getting right.
The thread across everything I do is the same. Turn a thorny constraint into a reusable model, then document it well enough that other people can run with it. Those constraints include regulatory rules, multi-tenant systems and fragmented content. I design end-to-end, build and document the components, and work directly with clients, including running in-person workshops.
Tools
- Figma
- Supernova
- FigJam / Miro
- Airtable
- Confluence
Methods
- Content & experience audits
- Regulatory content modelling
- Token & component architecture
- Decision frameworks
Let's talk about the work.
The fastest way to reach me is email or connecting on my LinkedIn.
CurrentlySenior Product Designer
BasedBrighton, UK · Remote-friendly
PracticeProduct · Systems · Strategy
SectorsPharmaceutical · AI SaaS · 0→1