CurrentlySenior Product Designer
BasedBrighton, UK · Remote-friendly
PracticeProduct · Systems · Strategy
SectorsPharmaceutical · AI SaaS · 0→1
CurrentlySenior Product DesignerBasedBrighton, UK · Remote-friendlyPracticeProduct · Systems · StrategySectorsPharmaceutical · AI SaaS · 0→1

I design the product
and the system behind it.

I’m Adam, a senior product designer for complex, regulated products. I design end-to-end, then build the systems, components and models that help teams scale the work. Recently, I shipped a compliant HCP portal for Astellas, launched a 0→1 AI sales product, and created an information-architecture model for GSK UK’s brand-site estate.

Selected work

Three projects showing how I ship products, govern systems and create new models.

Work for Astellas, an AI sales startup and GSK. Each case covers the problem, the decisions behind the work and what it proves. Diagrams and representative interfaces are recreated for this portfolio.

Approach

Six practices that braid product craft with systems thinking.

01

Product design in regulated domains

Shipping HCP flows where compliance is the defining constraint. Designing for the rules, not around them.

02

Design-system architecture

Tokens, components and the structural calls that let one foundation serve a portal, brand sites, a corporate site and email.

03

Systems governance

Org-level libraries, user-group access and deliberate friction, so the system stays coherent as teams grow.

04

Research-led feature design

Desk research and rated audits distilled into decision frameworks, then shipped as documented, multi-tenant components.

05

Information architecture & strategy

Diagnosing operational problems and inventing reusable, domain-specific models, then getting them adopted.

06

Documentation & handover

Supernova docs, developer decks and written-up methods, so the work is adopted without me in the room.

About
Adam Kendall

I treat design systems as infrastructure to be governed, and regulated products as a craft problem worth getting right.

The thread across everything I do is the same. Turn a thorny constraint into a reusable model, then document it well enough that other people can run with it. Those constraints include regulatory rules, multi-tenant systems and fragmented content. I design end-to-end, build and document the components, and work directly with clients, including running in-person workshops.

Tools
  • Figma Daily
  • Supernova Docs
  • FigJam / Miro Mapping
  • Airtable Research
  • Confluence Handover
Methods
  • Content & experience audits Discovery
  • Regulatory content modelling Compliance
  • Token & component architecture Systems
  • Decision frameworks If / then
Contact

Let's talk about the work.

The fastest way to reach me is email or connecting on my LinkedIn.

CurrentlySenior Product Designer
BasedBrighton, UK · Remote-friendly
PracticeProduct · Systems · Strategy
SectorsPharmaceutical · AI SaaS · 0→1